Anticlue

A CMS and organizational constraints

A content management system is basically a global communication mechanism. The CMS allows any authorized user to communicate globally on a web page under a create, review, authorize, and then publish workflow. Its supervised email for permanent communication with employees, customers, business partners, and any other visitor to your intranet, extranet, or internet site. So how does this come into play with organizational constraints?

Any organization has three main constraints - time, cost, and quality. So in viewing a CMS as an enterprise communication tool. Isn't it a better use of time, to have one person write an page, instead of a create send to the web person, update a stage area, send back to the originator, change something repeat process, then publish. Notice no authorization structure, no one reviewed to say this is legally compliant, or this is the market angle we want to take, or this is the type of information we want to get to our employees. A CMS adds the ability to have that process defined, and saves everybody's time.

The next constraint is cost. How does a CMS address cost? Mainly in savings in document management. Having a tool that posts documents, and archives previous versions, and doesn't force the print to paper and distribution process is a monumental savings. Especially when reviewing at a corporate level. Another factor in cost, is the opportunity cost. The opportunity of a missed marketing factor due web resources being bogged down in requests to departments not even considering the factor due to too much time to go through the request for work. But how much time does it take for someone to write a brochure in an email, thinking about the webpage created with the same level of effort. A powerful concept.

The final constraint is quality. The CMS review cycle addresses the concept of quality, as does the authorization structure. Imagine if every web page on your site had to be reviewed within a matter of time, and then stated whether it was still valid, and that was the responsibility of the authorizor or creator of the page. Timeliness and valid relevant information in the communication that's quality. It gives everyone the impression that you are concerned with the face your institution presents, and how you communicate.

Communication is essential to the world today. Everything is based upon communication, a CMS just expands your communication scope from a list of individuals to anyone with access to where you publish. By communicating properly, it saves time, creates a cost savings, and improves the quality of your organizational image address a part of the three main organizational constraints. Of course, it in no way alleviates those constraints, just lessens the impact of some of them.