November 20, 2003

A Hospital's CMS Implementation

Tech Republic has posted a case study of UMass Memorial Health Care System's implementation of a Content Management System, PaperThin's CommonSpot Content Server.

Lessons learned to a successful implementation is the early support of the marketing department. "The marketing people are in a better position to justify the business benefit of the Web, then IT people." From a business perception view, a CMS is a nifty technology IS wants to implement. Marketing has a better tools and positioning to portray the benefits of a customer oriented website.

Posted by Elyse at November 20, 2003 6:34 PM | TrackBack
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