Anticlue

A blogger among us

An case study worth reading is HBR's A blogger in their midst. (September 2003, Reprint R0309A)

The case study is of a CEO discovering about a blogger released confidential information in the blogger's promoting of the company's latest gizmo.

The case study accounts for a blogger, who is 1 in 50,000 who daily updates their blog. Majority of blogs appear to be whimsically started and abandoned. (statistic from perseus)

In the commentary on the case study, HBR has 4 professionals from different backgrounds review and comment on the actions they would recommend. I haven't asked for premission to distribute the article, but their recommendations are very insightful.

In blogging, the lines are blurred. Blogs present a very public forum to comment on everything, and with the growth rate of blogs being exponential. The speedy grass roots dispersion of information is both powerful and plaguing.

When dispersing information, follow your company's privacy policy otherwise you may end up like the ex-MS temporary employee blogger. Also have a some respect for your audience, who knows it may one day be your own mother or your boss.